Generate buzz for a new product (or the launch of exciting new product features) via Periscope. 8 Ways to Use Periscope to Drives More Sales 1. Many a marketer head spins when thinking about the possible applications for such a tool. Thankfully, we’ve boiled down eight of the most effective ways companies are using Periscope to boost sales conversions. However, as Northern Lights PR from the UK points out, the audience for live streaming is suddenly much larger due to widespread adoption of smartphones, social media is part of our daily lives now, and Periscope was designed and integrated into the Twitter platform for easy access to your contacts there. The big question, of course, is: SO WHAT? After all, live streaming is nothing new it’s been around for the better part of a decade. Viewers send hearts as a form of “virtual applause” and creators receive “push notifications” as new viewers join, which is the equivalent of watching more people walk into the room and sit down for a presentation. Instead of a passive experience where audiences posted comments and video creators checked and responded to feedback at their leisure, Periscope was a dynamic environment, allowing live broadcasts where viewers could comment, ask questions and join in the dialogue in real-time. When Periscope launched at the end of March, it was pitched as an improvement over the static YouTube commenting feature.
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